Nigel Broadhurst, chairman of the British Frozen Food Federation (BFFF) board, celebrated the success of the frozen food industry during his speech at the Federation’s Annual Luncheon.
Speaking to over 900 business leaders at London’s Hilton Park Lane yesterday, (20th November), Nigel said a number of factors had contributed to frozen food becoming an £8.5bn industry.
“While consumer confidence has seen a knock in the light of Brexit negotiations, with spending reined in, the frozen food market has remained the most buoyant part of the grocery sector. We have seen 5% market growth in the last 12 months, putting frozen foods ahead of both chilled and ambient. We are also the best performing retail category online and are seeing mirrored success in foodservice.
“We put these successes down to our innovation, a move into premium quality products and the convenience of our everyday products which save food waste every day. The frozen food industry is offering highly relevant products to consumers’ kitchens, delivering solutions to problems whether in the home or the restaurant kitchen and this is being recognised.”
Nigel also took the opportunity to thank members who made contributions to create a new marketing campaign. ‘Fresh from the Freezer’ will showcase the benefits of frozen food to both consumers and chefs. The video-centred campaign will last for six months and will be built on next year.
A number of other initiatives launched over the past 12 months were also highlighted, including the first ever People Awards, which was attended by over 300 people and will take place again on February 7th, celebrating the unsung heroes of our industry.
Of course the Luncheon could not pass without mention of Brexit, and Nigel announced that due to the uncertainty around an outcome next spring, the BFFF has created a new Brexit legal helpline, as well as an improved monthly information service for members.
He added: “John [Hyman, BFFF chief executive] will be attending monthly meetings with Government to ensure your key issues and opportunities are expressed and understood. Today, though, we should rightly celebrate a year of significant growth and progress for our industry, as we look forward to achieving our industry growth figure of £10bn.”