Anuga Is Celebrating Its 100th Anniversary

Anuga 100

Four weeks before the event begins, very good registration figures have been recorded for the coming Anuga in Cologne from 5 to 9 October 2019. In total, around 7,500 exhibitors from around 100 countries are expected to participate. Anuga, the world’s biggest and most important business platform for the international food industry by far, will thus also be the benchmark for all food trade fairs worldwide again in 2019, in terms of both quality and quantity. In 2019 the event is celebrating its 100th anniversary.

The year 2019 marks the year of Anuga, because the world’s most important get-together of the food and beverage industry is celebrating its 100th anniversary. To commemorate the occasion the new website “100 years of Anuga” provides insights into the most important milestones of the history of the Allgemeine Nahrungs- und Genussmittel-Ausstellung (General and Luxury Food Exhibition) – Anuga for short. Historical photos, film material and impressions document the consistent development of the trade fair and illustrate the highlights of the 100-year history of the leading global trade fair of the food industry.

An overview of the milestones

The first Anuga took place in Stuttgart in 1919 with the participation of around 200 German firms. The Stuttgart newspaper, the Neues Tagblatt, wrote on 29 September 1919: “It seems to be the right time for an exhibition where the merchants can inform themselves about the available offer.” Based on the concept of an annual touring exhibition, further Anuga events were staged, among others in Munich in 1920, in Berlin in 1922 and in Cologne in 1924. With around 360 exhibitors and 40,000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location. There were already eight focal exhibition sections back then: Food and luxury items, cooking and baking appliances, machines for the production of food, packing materials and packing machines, shopfitting, conveying technology, chemical and cosmetic compounds as well as promotional products.

In 1951, for the first time over 1,200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne scheduled every two years. In 1955, Konrad Adenauer also showed his enthusiasm: “This show is impressive. You can be proud of it.” Over the course of time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform into becoming a trade fair purely for food and beverages. In 2003, the Anuga “10 trade shows under one roof” concept was implemented. Today, with 7,405 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, Anuga has developed into the leading global trade fair for food and beverages. It offers a representative breadth and depth of the global offer like no other trade event. Whereby the sheer size was never its only aim. The consistent development into a trade fair, the qualitative selection and the increased sophisticated bundling of commodity groups has in the course of its meanwhile 100-year history turned it into what it is today: an event that is unrivalled worldwide regarding its scope of offer.

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