Aperitivo brand Bella Apertini secures extended distribution

Spritz Popularity Guarantees Tesco, Amazon and Multiple RTM Listings

Following a successful national listing in major retailer Morrisons, aperitivo brand Bella Aperitini has built on the popularity of the spritz, securing nationwide distribution in Tesco, online on Amazon and in a number of wholesalers and RTMs including Molson Coors, HB Clark, Inverarity Morton and Dunns Food & Drinks.

Bella Apertini, an ICB Ltd brand, offers a great, budget friendly alternative to the popular key spritz ingredient, with customers able to get their hands on a bottle at RRP £6.99/70cl.

The classic aperitivo has been crafted with bitter, sweet orange and delicate herbal flavours for a refreshing summer drink. Perfectly paired with soda and prosecco to capitalise on the continuing spritz boom.

Clare Gibson, Marketing Director at ICB, commented:

“This zesty and bright orange aperitif is the perfect serve for summer celebrations. The spritz is one of the best-selling cocktails globally*, which is why we wanted to roll out widely across the UK so everyone can have a taste.

“Bella Apertini can get everyone and anyone ready for spritz season this summer – it’s light and refreshing, perfect for the warmer weather. With customer demand for such serves continuously growing, it’s a must-stock!”

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