Aspall is following the huge success of its Raw Apple Cyder Vinegar with a new “tasty” variant containing natural unpasteurised honey.
Aspall predicts strong sales for its Raw Apple Cyder Vinegar with Honey after seeing sales for its award-winning Raw Organic Apple Cyder Vinegar more than double in its second year. The new product initially launched in Waitrose last month.
Aspall are the experts in artisanal vinegar fermentation, having produced cider vinegars for over four decades. Their Raw Cyder Vinegars are unfiltered to retain the friendly bacteria known as the ‘mother’, celebrated for its potential health benefits. Their latest product also contains 35% natural and unpasteurised honey to create a well-rounded flavour that balances the richness of nutritious honey with a fresh apple taste.
Feedback from trials has fuelled Aspall’s confidence in its new product. At the Applying Functional Medicine in Clinical Practice (AFMCP) event in London in October, clinical and non-clinical professionals, including dieticians and nutritionists, were invited to sample Aspall Raw Cyder Vinegar with Honey diluted in still and sparkling water. The response was very positive, especially on the flavour.
“Many said it was a great tasty way to drink apple cider vinegar as part of their daily diet,” says Paul Walker, Aspall’s Commercial Manager. “Our sparkling water mix in particular was a real show stopper. You can also enjoy it added to warm water with ginger and lemon for a daily health tonic or use it in salad dressings, sauces and marinades.”
Adele Wolstenhulme, a nutrition consultant who sampled it, called it “delicious” and said she was “looking forward to recommending it.”
Raw apple cider vinegar has moved into the mainstream in recent years, according to Mr Walker. “The shift has been driven by an increasing interest in preventative rather than curative health solutions,” he says. “Apple cyder vinegar, with its perceived benefits related to digestion, blood sugar control, cholesterol reduction, weight loss and immune system improvement among others, has very much been at the heart of this shift.”
After launching in Waitrose, Aspall Raw Cyder Vinegar with Honey will roll out to other stores, including Ocado and independent wholefoods wholesalers. The retail price is £5.99 for a 500ml bottle.