Award-winning ethical global tea brand to make UK retail debut in Holland & Barrett

VAHDAM India, the award-winning climate and plastic-neutral premium wellness brand, which donates 1% of revenue to educating its tea growers’ children in India, has launched a range of teas in Holland & Barrett.

VAHDAM, which is favoured by the likes of global icons Oprah Winfrey, Mariah Carey and Ellen DeGeneres for taking India’s finest teas and superfoods to the rest of the world, has a range of over 100 garden-fresh, artisanal and signature blends. These have been shipped to over 3m people across 130 countries and places sustainability and social initiatives at the centre of its ethos. 

Five delicious, sun-kissed and healthy turmeric teas, some of them containing ashwagandha – the ancient herb renowned for helping the body manage stress and referred to as ‘Indian ginseng’ because of its rejuvenating properties – will be available from the retailer. The full range of VAHDAM teas is available on their website, Amazon and other online retailers.

The origins of tea stretch back more than 5,000 years, making it one of the world’s oldest beverages and is the most consumed drink in the world, with India being the largest global producer of tea.

Tea production supports over 13 million people globally, including smallholder farmers and their households, who depend on the tea sector for their livelihoods. In addition, drinking tea has many health benefits, from anti-inflammatory to antioxidant and weight loss effects.

Five varieties of turmeric tea will be available in 250+ Holland & Barrett stores in the UK:

  • Turmeric Ginger Herbal Tea – A healthy blend of diced turmeric and white ginger. RRP: £4.99
  • Turmeric Ashwagandha Herbal Tea – The sweet notes of ashwagandha and liquorice balanced with invigorating citrusy undertones of lemongrass RRP: £4.99
  • Turmeric Saffron Herbal Tea Tisane – A timeless combination of pure golden Turmeric chunks and top ginger – soothing and smooth RRP: £4.99
  • Turmeric Ashwagandha Latte Mix – An organic mix of turmeric & ashwagandha with bountiful botanicals. Sincerely healing and calming. RRP: £4.99
  • Turmeric Ginger latte Mix – A soothing latte mix of hearty turmeric and healing ginger, known for boosting immunity and improved digestion. RRP: £4.99

VAHDAM India blends 100% pure and premium-quality Indian turmeric (known to be the best in the world) with superfoods like ashwagandha, saffron, moringa, ginger and more. The range is 100% natural and caffeine-free.

Stemming from Ayurveda, turmeric has been known for its powerful healing properties for over 5,000 years. From being a fix for seasonal colds to healing wounds, providing anti-inflammatory benefits and boosting immunity, turmeric has a myriad of health-promoting benefits. 

VAHDAM’s turmeric range amplifies these benefits by blending in black pepper, which is scientifically proven to enhance the bio-absorption of turmeric’s antiseptic, antibacterial, antiviral and pain-relieving properties. 

Founder and CEO Bala Sarda of VAHDAM India said: “Our purpose is to redefine the way the world experiences native Indian wellness via our range of teas, superfoods & spices. The conventional supply of these foods in India is often impaired by the involvement of multiple middlemen like auctioneers, retailers, and suppliers. 

“With the help of our radical supply chain, we eliminate these unnecessary middlemen and source premium teas and superfoods from renowned gardens in India, package them garden-fresh at our state-of-the-art tea facility in India and bring it to your doorstep.”

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