Babybel® inspires consumers to find their way to become a hero in powerful partnership with Comic Relief for Red Nose Day

Babybel, the No. 1 cheese snack format, has announced it is again supporting major UK charity Comic Relief’s Red Nose Day campaign, marking the continuation of their established 22-year relationship. 

Enabling consumers to purchase the No.1 cheese snack, whilst also raising awareness and encouraging donations, the partnership will see Babybel donating 5p to Comic Relief for every limited-edition promotional pack sold.  

Inspiring consumers up and down the country to fundraise and celebrating the little gestures that make a big difference, the limited-edition promotional packs are filled with Babybel cheese featuring fun and inspiring ways to raise money for Comic Relief. 

As a blockbuster brand, Babybel’s fundraising activity with Red Nose Day is set to drive  further consumer engagement and will be maximised through significant marketing investment including TV, VOD, social and fun-filled influencer collaborations. Retailers should stock up on promotional packs and drive visibility in store to maximise this opportunity.

Ollie Richmond, Brand Manager at Babybel, says: “At Babybel we’re calling the UK public to ‘Join The Goodness’ and become a hero by fundraising for Comic Relief.  We’re extremely proud of our long-standing relationship which has raised over £1.5M for this brilliant charity to date and we really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”

Limited edition Red Nose Day Babybel packs are available to retailers from 18th February and will be available in all major supermarkets and convenience stores nationwide from 18th February, while stocks last.

Money raised by Red Nose Day will support vital life changing work in the UK and around the world which includes tackling homelessness, domestic abuse, poverty and mental health problems.

For more information on the charity partnership, visit https://www.comicrelief.com/partners/babybel

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