As the official Champagne of The Championships, Wimbledon, Lanson will once again be available exclusively in all the bars and hospitality marquees within the grounds of The All England Lawn Tennis & Croquet Club. Champagne Lanson’s philosophy is reflected in their long-lasting and sincere partnership with The Championships, which is underpinned by common values: a love of making people happy, coming together and sharing a true passion for sporting excellence. To commemorate the occasion, Champagne Lanson have created a 360 campaign to ensure tennis fans both near and far can enjoy this year’s Championships.
Once again Champagne Lanson is delighted to reveal its latest iteration of their much-loved Wimbledon inspired bottle jackets. The 2021 design is modelled on the classic tennis polo shirt and will be available in two colours. A pink polo shirt will adorn Lanson Le Rosé – fruity and delicate champagne sought after for its pale salmon colour and its characteristic freshness, and a navy-coloured shirt will be wrapped around Lanson’s signature Le Black Label Brut – a champagne known for its finesse, freshness and elegance. Champagne Lanson’s
limited-edition bottle jackets will be available this summer at all major supermarkets including Ocado, Tesco, Sainsbury’s, Waitrose, and M&S.
Champagne Lanson is also set to launch a limited-edition Wimbledon inspired picnic hamper to be enjoyed throughout The Championships. Featuring a bottle of Lanson Le Black Label Brut, Champagne flutes and an array of luxury picnic food, the hamper is set to bring celebrations home for those unable to watch the excitement unfold in person.
If that wasn’t enough, Champagne Lanson will also be holding a variety of activations in over 100 premium venues across the country, including key Lanson bars, restaurants and hotels accounts. For those wishing to retain a keepsake, each venue will be giving away complimentary Champagne Lanson sunglasses encased in a Wimbledon themed tennis ball to honour the much-loved sporting event.
Robert Rand, Managing Director, Champagne Lanson International says: “We are extremely excited to be returning to SW19 for The Championships, Wimbledon for 2021. Although this year will be a little different, we know fans will be celebrating wherever they may be and Lanson is delighted to have created opportunities around the country to ensure people can join in and share the true joy of this iconic sporting occasion.”