Coca-Cola HBC

Coca Cola Trucks

Real-time transportation visibility can be leveraged to streamline logistics operations while improving on-time deliveries to customers.

Coca-Cola’s third largest strategic bottling partner in the world

Coca-Cola Hellenic Bottling Company (HBC) is a FTSE 100 company operating in 28 markets across three continents, generating revenues of more than €7 billion every year from more than 2 billion unit cases of product. As the Coca-Cola Company’s third largest strategic bottling partner, Coca-Cola HBC’s geographical reach extends from the west coast of Ireland to the east coast of Russia, and from the Baltics to Nigeria. Its unique portfolio of brands, distribution channels and mix of geographies make it a leader in consumer packaged goods, as well as the world’s most sustainable beverage company (according to the Dow Jones Sustainability Index, DJSI).  

A complex global operation

Transporting over 400,000 full truckloads to customers annually, the scale, complexity and diversity of countries of Coca-Cola HBC’s operation generates a large administrative effort to coordinate with transport carriers. This made handling exceptions time consuming. A lack of visibility of deliveries for both recipients and customers affected the potential to improve customer satisfaction and operational efficiency while administrative teams frequently found themselves occupied with non-value adding tasks.

Antonio Ventriglia, Group Logistics Director, said: We wanted to accelerate our customer-centric capabilities through a major leap in supply chain visibility. We concluded that Shippeo would fit well for this purpose.”

Visibility adds value

By implementing Shippeo’s real-time transportation visibility solution, Coca-Cola HBC streamlined logistics operations while further improving on-time deliveries to customers. Having real-time visibility across Coca-Cola HBC’s transportation network enables the company to enhance both internal and external logistics efficiency, by boosting collaboration with carriers.

Shippeo’s platform uses machine learning to calculate accurate Estimated Time of Arrival (ETA) and other delivery statuses, which are then automatically communicated in real-time amongst Coca-Cola HBC’s suppliers and customers. This helps to ensure alignment and reduce customer inquiries for their administrative teams, allowing them to better focus on more value-added activities and on managing exceptions.

The implementation of Shippeo’s solution improves service levels while at the same time lowering transportation costs, thanks to improved flexibility and resources planning and a reduction in waiting times. Shippeo’s platform provides the flexibility and capabilities to meet Coca-Cola HBC’s specific needs. Easy integration between SAP and the company’s existing systems was another important factor for partnering with Shippeo, as they wanted to reduce manual activities to the shortest possible time frame.

Ice-cold gains in service, efficiency, and reduced costs

As the required tracking rate threshold has been reached, Coca-Cola HBC are now leveraging data analytics to capture productivity gains and improve service levels. Internal and external logistics efficiency has increased thanks to a reduction in emails, calls, and other back-office activities carried out by administrative teams, contributing towards an overall reduction of transportation costs.

Project scope:

28 countries

200+ carriers

400,000 flows tracked per year

1 ERP/TMS interface

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Monthly Newsletter

Stay up to date with all the latest news, events, product launches etc...

I'd like to sign up to recieve Food And Drink Network UK Emails

More To Explore

Advertise with us!

Get discovered by thousands of new potential clientele….

Advertising Devices Mock FD

Monthly Newsletter Signup

Get the latest edition of Food & Drink Network UK, brought directly to your inbox.
Stay up to date with all the latest news, events, product launches etc...
Sign up to not miss out!


Email address
Secure and Spam free...
X