The brands will be sponsoring two awards at the highly anticipated ceremony at the Roundhouse, London on Tuesday 7thDecember
After the Asia’s 50 Best Bars list was revealed last May with a virtual event, Disaronno and Tia Maria will walk the red carpet of The Word’s 50 Best Bars Awards as official award sponsors at the ceremony set to be held at the Roundhouse in London on Tuesday 7th December.
Following the virtual awards ceremony of last year that crowned “The Counnaught” as the best bar in the world, the Roundhouse will open its doors to the international drinks and hospitality industry to finally celebrate in person the very best bars and drinking destinations from around the globe.
Disaronno, the world’s favourite Italian liqueur1, and its new creamy variant, Disaronno Velvet, will be the Official Italian Liqueur partner and will sponsor the ‘Highest New Entry Award’ – an accolade commending the newcomer that has entered the Top 50 list for the first time at the highest position this year.
Official Coffee Liqueur partner, Tia Maria and its new matcha expression, Tia Maria Matcha, will sponsor the ‘Best in a Country Award’, championing the finest leaders in hospitality and bartending from within the region.
In celebration of the upcoming event, The World’s 50 Best Bars invited Marc Alvarez, head bartender of Sips Barcelona, to make Disaronno’s infamous Disaronno Sour and Erik Lorincz, head bartender of Kwānt London, to create the legendary Tia Maria Espresso Martini as part of a series of 50 Best “Breaking the Ice” videos.
Simona Bianco, Global Head of Advocacy, said: “After a tough period of uncertainty and continuous adaptation for the hospitality industry worldwide, we are excited to celebrate this special moment of hope and optimism within the on-trade sector and applaud the bars that continue to go above and beyond and offer best in class drinking experiences.
“It’s an honour for us to give the name to the Disaronno Highest New Entry for the second year in a row and to celebrate the Best Bar in a Country with Tia Maria, as the nominees are a testament to the ever-evolving drinks industry and the talent emerging from within the bartending community and the cocktail lovers.”
The World’s 50 Best Bars is the most prestigious partnership within the spirits industry. Its voting panel is made up of drinks experts from within the industry such as bartenders and bar owners, cocktail experts and drinks writers, bringing together the best bartending talent from around the globe, with a live countdown of the Top 50 list, culminating in the announcement of The World’s Best Bar.
Winners of The World’s 50 Best Bars will be announced at the awards ceremony on Tuesday 7th December, which will be available to livestream worldwide from 8:15pm GMT on the 50best YouTube and Facebook channels.