Disaronno reignites Italian Dolce Vita glamour in new advertising campaign

Disaronno Velvet

Disaronno, the world’s favourite Italian liqueur1, unveils its new advertising campaign for its latest creation, Disaronno Velvet, which will air in the UK this spring.   

A fresh take on the brands iconic commercial inspired by the Italian concept of ‘La Dolce Vita’, the new advert for 2021 pairs Disaronno Velvet with the endless elegance and glamour of Italy’s culture. 

Paying homage to Disaronno’s ‘Made in Italy’ DNA and the sociable, stylish lifestyle associated with the brand, the new commercial is shot in black and white and champions the icons that defined the period of great Italian beauty and the country’s heritage of celebrity and class. 

The commercial features a sophisticated rooftop terrace setting, showcasing the famous Italian skyline of Rome as the perfect backdrop for the refreshingly smooth liqueur.  

The final scene transforms the commercial into full in colour revealing Disaronno’s contemporary all-white bottle design as ‘the new dolce vita’ – once again bringing Disaronno’s timeless style and unmistakable flavour into the modern world. 

Miranda Osborne, Category and Marketing Director at Disaronno International UK, said: “We are very excited to bring our newest commercial to Disaronno lovers across the UK as well as celebrating the contemporary twist on our classic Italian heritage that Disaronno Velvet brings so effortlessly.

“Disaronno Velvet was the perfect next step for us as a brand and we are proud to be able to bring this to life in our latest campaign. We knew we wanted to celebrate the icons of Italian culture and we believe this commercial embodies the essence of ‘La Dolce Vita’. 

“Our newest campaign shows our continued commitment to the UK and the big ambitions we have in the pipeline in this market.” 

Disaronno is set to invest £1.3m into the media rollout of the commercial, with the campaign aiming to support the key Easter trading period. 

The commercial will air in the UK from 8th March until 11th April across some of the UK’s biggest channels including Channel 4, ITV and Sky. 

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