Premium fruit and vegetable drink manufacturers, James White Drinks, have expressed relief having chosen Johnston Logistics UK to help keep the nation healthy and refreshed with their wide range of organic products.
The Suffolk-based producers of premium non-alcoholic drinks and juices chose Johnston Logistics UK before the coronavirus crisis to help handle their rising popularity and improve distribution, including to mutual partners Asda.
“We’re pleased to have Johnston Logistics UK helping us keep our major retail customers supplied, especially at this crucial time,” says Adrian Grant, Warehouse Manager of James White Drinks. “Though our relationship was struck before COVID-19, it’s proven effective at improving our efficiency supplying retailers even during these most challenging of times.”
Established in 1992, James White Drinks have grown to be a regular on supermarket shelves and have earned accolades including a Royal Warrant for their spiced tomato drink, Big Tom.
Looking to improve their supply into retailers, the organic drink specialists turned to Johnston Logistics UK, who act as a critical logistics partner for Asda and handle goods including around 50% of all the wine sold in their stores.
“We were excited to bring James White Drinks into our warehouse and help streamline their flow of products to major retailers” Rob McIndoe, Director of Johnston Logistics UK, comments. “Their passion for their products is clear and we’re delighted to be selected for our expertise with drinks and as a respected partner of leading supermarkets.”
Johnston Logistics UK receive, store and distribute James White Drink’s Classic British Carrot Juice and award-winning Beet It beetroot juice, which gained particular popularity in 2012 when widely embraced by Olympic athletes. It has subsequently been supplied to some of the world’s leading research projects into the benefits of natural nitrate supplements.
“We need a partner who is not only experienced but understands our supply chain” states Adrian. “Johnston Logistic UK’s impressive client list of food, drink and fast-moving goods gave us confidence and they made the transition process smooth and efficient.”
Johnston Logistics UK provide UK-wide warehousing, logistics and fulfilment from their 700,000 square foot facility in East Anglia. As a HMRC bonded and customs warehouse, they also handle import good from around the world and are leading providers of end-to-end logistics for drinks and alcohol. Each year they handle over one million transactions of goods including food, drinks, clothing and household products.