Sugar free and high in fibre, Taiyo, Sinalco and Sweethouse offer a thirst quencher with multiple benefits
Schwelm, Germany, October 2018 – The German soft drink manufacturer, Sinalco, the ingredient manufacturer, Taiyo, and the sweetening experts, Sweethouse, have embarked on a strategic partnership to jointly develop new and innovative beverage concepts for international markets. Now, their first product is ready for launch. Sunfiber Orange is a functional soft drink that’s sugar free and enriched with dietary fibres from the guar bean. Owing to its high fibre and low calorie status, it contributes to a healthy diet and supports weight management.
Classic soft drinks are still in vogue. However, because of concerns about their high sugar content, sugar-sweetened soft drinks are losing some of their traditional appeal. Sunfiber Orange is completely sugar free. Sweetened with the innovative sweetener, Qorus® Dolce, Sunfiber Orange closely mimics the taste and mouthfeel of the sugar-sweetened original. The modern, patented sweetener has been developed by Sweethouse. It displays a natural, sugar-like profile with no aftertaste and allows for calorie-free pleasure without noticeably raising blood glucose levels.
For effective fibre-enrichment, the innovative drink contains Taiyo’s Sunfiber, which is derived from the Indian guar bean, a member of the legume family, and is therefore 100% natural. Importantly, the dietary fibre is absolutely tasteless, odorless and water soluble, so it doesn’t adversely affect the taste, mouthfeel or appearance of the end product. Sunfiber is fermented by bacteria in the large intestine. This fermentation leads to a production of short-chain fatty acids (SCFA), which are absorbed by the mucosa and have a satiating and appetite-inhibiting effect. Today, considering that one in three adults worldwide is overweight (IHME, 2015) and more and more young people are struggling with obesity problems, the drink can both increase fibre uptake and reduce calorie intake — both of which are associated with a weight-reducing effect. A crossover-study has confirmed these beneficial results.
Product concept backed by science
In a UK study, 32 healthy volunteers were divided into three groups: Group No. 1 received no beverage, Group No. 2 received isocaloric, Sunfiber-free beverages, and Group No. 3 was given beverages that contained Sunfiber. Participants in groups 2 and 3 were asked to consume two drinks per day between breakfast and lunch for two weeks per treatment phase, with one washout phase in between the respective treatment phases. Satiation and caloric intake at lunch was measured during a day of testing both before and after the two-week adjustment. The result: consuming Sunfiber-containing beverages significantly increased the feeling of satiety and reduced the energy intake of the next meal by 70–100 calories.
Sunfiber Orange is the first market-ready beverage concept to be developed based on the results of this study. The new product was presented for the first time at the “Innovation in Non-Alcoholic Beverages Congress” which took place from 26 to 27 September 2018 in London, UK. More beverage concepts based on Sunfiber and other flavour variants are already under preparation.