HIPPEAS Organic Chickpea Puffs have partnered with Veganuary in an exciting new celebrity-lead campaign this January 2019. The campaign centres around a film which shows celebrity ambassadors talking about why people across the UK should Give Veganuary A Chance!
The celebrities include Capital FM’s Roman Kemp, Wicked Healthy’s Derek Sarno, and TV celebrity Lucy Watson and the film launches on January 4th 2019.
Launched in the UK in January 2014, Veganuary is a registered charity that inspires and supports people to try vegan for a month, in January and throughout the rest of the year. Since its formation in 2014 participant numbers have doubled year on year, with 168,500 people from across the world taking part in 2018. This January Veganuary is set help a whopping 300,000 people try vegan. Veganuary’s growth reflects skyrocketing interest in veganism in the UK, with some research estimating that 7% of the UK population now identifying as vegan .
As Simon Winch, CEO of Veganuary comments: “2019 is set to be massive for veganism. From new vegan products in supermarkets to superstar vegans like Lewis Hamilton and Miley Cyrus, it’s never been a better time to give it a go. Eating vegan is one of the most effective choices a person can make to reduce the suffering of animals, help the planet and improve personal health. Veganuary provides all the information and practical support needed to make the transition to veganism as easy and enjoyable as possible, and it’s all free, so what have you got to lose!”
A lighter alternative to crisps, HIPPEAS® are organic, vegan, gluten-free, and packed with protein and fibre! At only 91 or less calories a pack, HIPPEAS are always totally vegan and totally delicious! HIPPEAS® are available in six far out flavours: These include Sweet and Smokin’, Salt & Vinegar Vibes, Take It Cheesy, Chilli Haze, Far Out Fajita and In Herbs We Trust in the UK.
#GiveVeganuaryAChance and take the Veganuary pledge with Hippeas this January!