Mango and Pineapple flavours are back by popular demand, now in a lighter weight bottle to help reduce CO2 emissions
Following an increased demand for unique flavours across the spirits category and a rise in popularity for flavoured rums, Hawksbill Caribbean Spiced Rum, an ICB Ltd brand, has relaunched its Pineapple and Mango variants into its permanent Caribbean spiced rum range.
Taking its sustainability mission a step further, Hawksbill’s new Mango and Pineapple rums have been crafted using fruits that would have otherwise gone to waste, reducing the negative impact the brand has on the planet and its wildlife. Food waste fuels climate change and is a huge issue across the globe with UK households throwing away 6.5 million tonnes of it every year, 4.5 million of which is completely edible.
Both flavours were released in a limited run for Zero Waste Week in September 2021 and following popular demand Hawksbill has now reintroduced both to its core range, this time packaged in a lighter, more eco-friendly bottle.
The two new flavours not only include the original flavour packaging elements, such as the cork made from waste material and a sugarcane fibre label printed with plant-based inks, but also come in a lighter weight bottle (740g to 600g), saving over 100kg per pallet. This helps to decrease CO2 emissions due to its reduction in weight when transporting to retailers and customers. The brand is also using a Flexi-Hex shipping solution for online orders, further increasing the recyclability of all product components.
In addition, Hawksbill continues to support the endangered turtles after which the brand is named with the new flavours, by donating 10% of the profits from every bottle sold to the Barbados Sea Turtle Project, a conservation project set up to help protect endangered and critically endangered sea turtles and their habitats.
Amy McLeod, Hawksbill Rum’s Marketing Manager, said:
“We are very proud that Hawksbill’s new flavours will use real mango and pineapple that would have otherwise gone to waste, and that we have minimised its environmental impact in the process. It’s another step in the right direction for us and the industry.
“With concerns surrounding climate change on the rise and consumers paying more attention to the personal impact their choices have on the environment, it’s important that companies such as ours embrace sustainability and communicate that to our customers.”
The liquid itself brings together the very best Caribbean rums from Trinidad and Guyana, along with its own distinctive blend of spices. Sweet vanilla floats across the palate before a wave of toasted nutmeg, cinnamon, and raisin breaks, allowing a hint of cardamom and sea salt to nestle on the taste buds.