James White Drinks has unveiled a refreshing modern design for its popular Beet It Organic beetroot juice, which has been bottled in rural Suffolk since 2005.
Introducing James White’s new style logo, the new design incorporates the original calligraphy and a refreshed stylized beetroot illustration and complements the new “Bold by Nature” company strapline and the rich and hearty nature of the juice.
Made with just pressed organic beetroot juice blended and with 10% pressed organic apple to smooth its naturally sweet but slightly earthy taste, Beet It is a really delicious drink. Beetroot juice is continuing to grow in popularity as more and more research is published and people grow more aware of its health and sporting performance benefits.
Lawrence Mallinson, Managing Director, James White Drinks, commented: “Beetroot Juice was unheard of in the UK when we launched Beet It. We hit lucky when the medical and sports performance research teams started using Beet It now over 10 years ago for its naturally high nitrate content. Since then Beet It has been used in over 300 research projects worldwide. What is great is Beet It tastes so good that once health-conscious and sport conscious consumers get to try it, they stick with it.”
Lawrence continued: “Fortunately for us East Anglia is great beet growing country. So getting the right varieties grown organically for us has proved successful. Using such high quality natural produce enables us to produce a top quality juice – bold and full of flavour.”
The new designs are launched in store from July 2019 and available from Tesco, Sainsbury’s, Waitrose, Asda, Morrisons, the Co op and Holland & Barrett. Beet It is organically certified by the Soil Association.