Henry Goode’s Magnificent Liquorice Mix-ups offering a new premium assortment bag

Henry Goode’s, the UK’s number one brand in soft eating liquorice1, has launched Magnificent Liquorice Mix-ups – a superbly soft liquorice bag with fruity inclusions. 

Mix-ups take inspiration from some of the nation’s favourite liquorice sweets, including the Pontefract cake and the jelly button, giving them a signature Henry Goode’s twist. They are available now in Tesco stores nationwide and are due to hit in Morrisons from June. 

Available in a 165g sharing bag (MSRP £1), Mix-ups include a variety of delicious sweets: banana and liquorice moustache; black liquorice Henry Goode’s Cake; blackcurrant and liquorice jelly button; strawberry soft eating liquorice; and black soft eating liquorice.  

Russell Tanner, marketing director at Valeo Snackfoods, said: “Henry Goode’s is renowned for providing superbly soft liquorice of the highest quality and the launch of Mix-ups is a really exciting new step for the brand.  

“We’ve taken inspiration from some of the nation’s most loved liquorice classics to create a delicious assortment of fruit and liquorice sweets that are perfect for consumers who want to try a variety of new and classic flavours combinations.  

“Whether it’s for seasoned soft liquorice lovers or those who want to easily explore new and intriguing flavour experiences in one generous sharing bag, we’re confident Mix-ups deliver on our promise to create delicious confectionery through innovative fruit and liquorice combinations.” 

The launch of Mix-ups follows Henry Goode’s move to adjust its packaging to make it more sustainable. By reducing the film gauge and the height of its packaging, the brand has cut the amount of plastic used in each bag by 35 per cent. Overall, this will see Henry Goode’s plastic use drop by 1.44 tonnes a year. 

Henry Goode’s is owned by Valeo Snackfoods and valued at more than £4 million1. For further information about Henry Goode’s visit: https://valeoconfectionery.com/henry-goodes


1. Source: Kantar World Panel 52 w/e 20-Feb-22

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