The Altrincham family firm was established by a former soldier, William Fowler Denny, when he returned from fighting in World War I in 1919. It was taken over by the Dale family in 1964 and is now run by family team John and Kirsty Haken.
To mark its 100-year birthday, the company commissioned I–COM to refresh its online store and move it onto a new and improved Magento 2 e-commerce platform.
John Haken, director at W.F. Denny, says: “We’ve used I–COM for many years now for our PPC, PR and content marketing campaigns, and so it was a natural fit to use their expertise in developing a brand new website, especially for this important milestone in our history.”
“We have always made sure our technology is market-leading and the new features offered by Magento 2 means we can continue to give our online customers the best possible user experience. We’re delighted with the fantastic work I–COM has done on the website to ensure we will still be part of Manchester’s economy for the next 100 years.”
Mike Blackburn, managing director of I–COM, said: “We’re thrilled that W.F. Denny chose us to rebuild their website. With one year to go until Magento 1 End of Life, the upgraded site is working smoothly and, following our integration of the stock and logistics management system ProfitPlus, offers a vastly superior experience for customers.”
“We have now migrated a number of sites to the Magento 2 platform, and have several more in the pipeline, which is significant as support for Magento 1 is coming to an end in 2020. There will be many retailers out there who are unaware that staying on the outdated version could lead result in a security risk for their business.
“As official security patches will no longer be developed, the responsibility for finding security holes and fixing them will rest solely on the business and their web developers, this could be a costly exercise long term – and open the business to the potential risk of PCI and GDPR non-compliance. As it can take up to six months to move platforms, we advise all businesses using Magento 1 to start planning their migration onto Magento 2 sooner rather than later.”
The launch comes at an exciting time in I–COM’s own history, as the agency begins its 15-year birthday celebrations with a major refurbishment and extension of its headquarters on 131 Portland Street, Manchester, in order to make space for the company’s future growth and development.