i2r enjoys strong connection with iconic pie brand

Puka Pie

Leading aluminium foil tray manufacturers, i2r Packaging Solutions, supply the UK’s number one hot pie brand¹, Pukka Pies. A long-standing supplier relationship, i2r’s strong connection with Pukka is down to being innovative and anticipating new trends – a trait particularly important in the burgeoning convenience food sector, where the demand for quick and easy meal options continues to surge.

Iconic food manufacturer, Pukka, has been making and baking its award-winning pies in Syston, Leicester for over 57 years. The company is a privately owned family business and employs over 360 people, producing over 180,000 pies per day in the UK and overseas. Winners of The Grocer’s Brand of the Year in 2020, Pukka pies are the nation’s favourite.

Focusing on new product development, i2r’s association with the pie brand has evolved since 2015 and they currently supply both plain and coloured aluminium trays for Pukka’s grocery range. The trays, which support a variety of recipes, are produced in a number of colour variations including black, red, gold, green, grey, blue and silver, all of which are fully recyclable. Pukka’s pies are stocked in fish & chip shops across the county, as well as more than 4,000 grocery outlets nationwide, including Tesco, Asda, Morrisons, Sainsbury’s and Co-op, as well as a range of smaller convenience stores.

“We really enjoy working alongside i2r, and have been working with them for a number of years now”, said Pukka’s Gary McCall. “Their excellent service, product quality and help with NPD in particular, are all key attributes in making our supply chain as efficient as possible.” 

i2r’s commercial director, Jon West, added: “Our relationship with Pukka goes from strength to strength. They trust us to deliver, maintain a streamlined supply chain and provide outstanding customer support; in doing so, we are able to fully anticipate their needs and ensure we fully support Pukka’s development program as well as well as complementing their sustainability ethos.”

¹ IRI 52 w/e 27.12.20

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