ROCCO Pasta was born directly out of the pandemic. Founder Aldo Chiappetta was part of a core team tasked with procuring and producing 1.5 million bags of pasta to assist the Government’s Coronavirus Food Parcel Scheme supporting Britain’s most vulnerable people during the first lockdown in early 2020.
Once the scheme ended, a clear gap in the market was obvious and Roc Co Brands was born with two simple goals – to make a range of pasta that was affordable and available for everyone and to raise awareness and provide financial support to the 3 charities that helped save the son of the founder’s life when he was born. Read his story: www.roccobrands.com/our-story
For every bag of Rocco pasta sold, Roc Co Brands donate 5% of all profits to the NHS Charities Together, Evelina London Children’s Hospital and Ronald McDonald House Charities UK.
Aldo said: “The pandemic highlighted the need for reliable, affordable, tasty, yet healthy food – and pasta was the most sought-after item. During the first lockdown we were asked to help and support one of our national accounts with sourcing and producing pasta in an affordable way to be in food parcels for the most vulnerable people across the UK. Once this project ended, we felt a need to continue this great work and produce a range of affordable pasta that also donates a percentage of profits to UK charities. We launched Roc Co Brands to create awareness and support these amazing charities and to be able to say thank you and give back to them. When my son Rocco was born in 2012 at the Evelina London Children’s Hospital, we were already aware that he would be born with some major challenges ahead and the possibility that he wouldn’t make it. The NHS doctors and nurses worked miracles to help save his life. Ronald McDonald House Charities put us in accommodation just 10 minutes from the hospital so my wife and I could always be by our son’s side in the neonatal intensive care unit. We will never ever be able to truly thank these 3 charities for everything they have done for my son and our family. Roc Co Brands range of pasta is our way of saying thank you and raising awareness of these great charities.”
ROCCO Pasta is aimed at everyday affordability and is vegetarian, vegan and free of GMOs.
RRP ranges from £1.09 – £1.19 per 500g retail pack, with future expansion plans towards contract catering packs.
They are currently in advanced discussions with leading UK retailers, foodservice and wholesale. If you would like to become a stockist email firstname.lastname@example.org or visit www.roccobrands.com to order direct from their website.