The “High Quality European Olive Oil” campaign by Unaprol, the largest association of Italian olive oil producers, co-funded by the EU and the Italian Ministry of Agriculture, aims to raise awareness on the unique qualities of olives and olive oil among as wide an audience as possible.
The project mission is to affirm the unique, recognisable identity of quality European of these products through sound reasoning, presenting data and facts that can be verified by consumers and operators in the sector.
The products will be promoted in Italy, Germany and the UK to all stakeholders. In Italy, the campaign will focus on stimulating consumption and modernizing the image of products mainly rooted in traditional models. In Germany and UK, the campaign will focus on increasing visibility for olives and olive oils, promoting the products through their nutritional benefits, their flavour and the theme of the healthy Mediterranean diet to encourage their use over other traditional fats.
The two main producers taking part to the project are OL.MA. and Redoro:
OL.MA, continually striving towards the best olive cultivation, considered to be both a social and cultural heritage, with the use of the most modern technology available, along with the greatest respect for tradition, has made QUALITY its strongest point;
REDORO located in Grezzana, in the lush green hills of the Valpantena, north of Verona, has for many years produced high quality Extra Virgin Olive Oil with the method of cold pressing, which maintains, unaltered the natural organoleptic properties of the fruit. The olives are harvested by hand, at the right point of maturation; the healthy olives are then selected and brought to the press to be milled the same day in order to produce this splendid product;
OL.MA. and Redoro products have been promoted at Welcome Italia 2017 fair at the Royal Horticultural hall and in 41 very well-known restaurants in London for 5 weeks (from the first week of November to the first week of December).
In the restaurants involved in the project it will be possible to taste the olive oil at our stand installed for the event and also in some dishes selected by menus.