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Metcalfe’s® launches new popcorn concept, Jumbles

Popular popcorn and lighter snack creator Metcalfe’s® invites retailers to jumble up their snack selection by adding little pops of joy, with the next exciting popcorn invention: Jumbles!

Coming in two fabulous flavour combinations, Toffee Apple and Eton Mess, Metcalfe’s® Popcorn Jumbles is a totally new popcorn experience combining different tastes and textures, which is set to shake up the sharable lighter snacks market.

Reminiscent of the much-loved traditional treat, toffee apple lovers can now munch on delicious toffee and caramel-coated popcorn jumbled up with slices of dried apple, without a thought about calories.

Alternatively, snack aficionados can chomp on the Eton Mess flavour, bursting with delectable strawberry pieces and crunchy meringue shells and mingled with strawberry-coated popcorn that replicates the British summer favourite dessert – but lighter!

From the team who pioneered the Sweet n’ Salt popcorn flavouring, the new Metcalfe’s® SKU uses real fruit pieces, is gluten-free, suitable for vegetarians, high in fibre and made without artificial flavours and colours. Metcalfe’s® Popcorn Jumbles Toffee Apple is just 107 kcals per portion and Eton Mess a mere 80 kcals, so health-conscious consumers can nibble away guilt-free.

The range is available exclusively in Sainsbury’s now (RRP: £1.79), with a delicious new SKU set to be added to the range from January 2020.

Anthony Reeson, Development Manager at Metcalfe’s®, said “Our innovation team took on the enviable challenge of adding joy to our very best butterfly popcorn to recreate these classic and fun favourites, without the guilt. Creating a lighter option without compromising on great taste meant that we had to consume quite a few treats to help develop the perfect product!”

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