Whole Earth, the natural food brand owned by Ecotone UK, has launched a new multi-pack of natural and organic soft drinks with Sainsbury’s – marking the brand’s first major grocery listing for its soft drink range.
Available in a four-pack (4x330ml, £4), Whole Earth’s Organic Sparkling drinks in Elderflower and Ginger flavours, will launch with Sainsbury’s in mid-May.
Aligned with the brand’s commitment ‘good for you, good for the Earth’, the drinks are made with no added refined sugars, organic, natural ingredients and are naturally sweetened with fruit juice. With 62% of customers (IDG Shipper Visa Aug 2020) choosing soft drinks with no-added sugar, Whole Earth’s range is well positioned to satisfy this trend.
All the packaging is fully recyclable at home from the cans to the cardboard outer shell. The refreshing, sparkling drinks are certified as organic by the Soil Association.
Kirstie Hawkins, Whole Earth brand controller at Ecotone UK, says:
“It’s great to see our Organic Sparkling Drinks on shelf in core grocery. They’ve performed exceptionally well in the health food trade as the number one organic soft drink choice and will now appeal to an even wider demographic. In a convenient four-pack, we see these being a popular addition to park picnics, BBQs and on-the-go occasions. With more flavours available in single cans such as Organic Sparkling Cola and Organic Sparkling Cranberry, we’re looking forward to what the future holds for the full range.”
Best known for its range of nut butters, Whole Earth is the Official Peanut Butter Supplier for the Tokyo 2020 Olympic Games (in 2021). As well as supporting Britain’s favourite team, the brand is working with a series of four Team GB Athlete Ambassadors, including Gold medal hopeful Helen Glover, who will help to raise the brand visibility of Whole Earth.
Whole Earth, along with brand owner Ecotone UK, is B Corp certified and committed having a positive societal and environmental impact.