Nielsen Brandbank Looks At Voice Technology & FMCG Brands

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Global product content partner, Nielsen Brandbank have announced the release of a brand new podcast, which aims to look at the different innovations and developments within the FMCG industry.

Nielsen Brandbank are industry-leaders in providing innovative solutions to support the ever evolving technologies for online grocery shopping. With many new ways of shopping for groceries in today’s retail environment, Nielsen Brandbank focuses on the importance of accurate product data for manufacturers, retailers and wholesalers globally to manage changing consumer needs.

The first industry podcast features voice agency, Rabbit & Pork, who are part of The Tipi Group. Building brand strategies where voice sits at the heart of the users’ journey, Rabbit & Pork focus on voice experience expertise that reflects the huge shift in how users are interacting with digital content, requesting information and product discovery.

As winners of the Health-E-Hack at Food Matters Live 2018, Abbi Claxton, Product Manager at Nielsen Brandbank sat down with John Campbell, Managing Director of Rabbit & Pork to discuss what voice technology is, how voice SEO works and looks at how FMCG brands are adapting to smart speakers.  

Abbi Claxton said: “It’s an exciting time for Nielsen Brandbank as we launch our first podcast to the industry. With voice technology increasing in popularity, it’s important for FMCG brands to educate and invest to ensure they’re staying ahead of competitors and reaching that all important checkout. We’re thrilled to have Rabbit & Pork discuss the topic with us, in what we hope will be the first in a long series of podcasts for the industry.”

Research from a recent Nielsen Homescan Survey, revealed that around 20% of households own a smart speaker device, with over a quarter of those using their devices to shop for groceries. As brands invest more in technology and voice, it is important that the FMCG industry prepares for the future of online shopping.

To listen to the free podcast, click here.

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