On a roll!

Waitrose Icing Lifestyle

Cake Décor is the UK’s largest manufacturer of cake decorations, producing extensive ranges for Plant Bakeries, Blue Chip Food Manufacturers, Artisan Businesses and Major UK Supermarkets.

They were founded in 2006, owned by Orkla since April 2021 and have built a strong reputation for quality product and the highest customer service. They have a ‘right first time’ approach to NPD and have innovation at their very core, so when Waitrose wanted to change to printed film for their Ready to Roll Icing it was an easy discussion to have to suggest changing from a traditional laminate to one with post-consumer recyclate to beat the Plastic Tax being introduced in April next year.

According to the Government website, the new tax is being introduced to “encourage the use of recycled rather than new plastic within plastic packaging. This will in turn stimulate increased levels of recycling and collection of plastic waste, diverting it away from landfill or incineration”. 

“Moving to a PCR film was made easy by working with National Flexible. It ran first time on our packing lines and both we and Waitrose are very happy with the result.”  Robert Simpson Cake Décor.

For further information on Cake Décor visit cakedecorgroup.com/

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