Online retailer of craft alcohol alternatives launches subscription box offering

Online retailer of craft alcohol alternatives, Drift Drinks, has launched ‘Drift Drinks Club’, a non-alcoholic subscription box offering consumers seven seasonal drinks delivered to their doors.

With the option to receive a box monthly, bi-monthly or as a one-off, each one will have a surprise theme and contain a mix of canned drinks, from low-to-no alcohol beer and cider to kombucha and cocktails.

Each delivery also promises to include at least two new drinks alongside Drift Drinks’ regular bestsellers, giving consumers the chance to discover more great-tasting alcohol alternatives with every box.

Delivery of the boxes is free, and subscribers have the option to skip or cancel at any time.

Isabelle Hefford, founder of Drift Drinks, said: “We are extremely excited to announce the launch of Drift Drinks Club – our subscription service offering people the very best of alcohol-free drinks delivered straight to their doors.

“The increase in popularity of low and non-alcoholic drinks in the last 18 months is showing no signs of slowing down, and we felt now was the ideal time to unveil our subscription boxes to provide great tasting alcohol alternatives as often as every month.

“With a new theme each month, we’re working hard to ensure there is something for everyone in every box, and we hope people like discovering new delicious AF alternatives with each delivery, as well as enjoying their old favourites.”

With a vision to become the ‘home of craft alcohol alternatives’, Drift Drinks was inspired by founder Isabelle’s own personal struggle to find a variety of great tasting low-to-no alcohol drinks.

The brand is fast becoming a leading online retailer in the alcohol alternatives space, with brand partners including Athletic Brewing, Savyll Cocktails and Impossibrew, which recently featured on popular BBC series, Dragon’s Den.

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