Proud to Introduce the world’s first vegan Babybel

Babybel Plant Based Pack visual

Following growing public demand, the No.1 snacking cheese brand, Babybel, is proud to launch the world’s first Babybel Plant-Based.


Presenting a clear sales opportunity for retailers, with insights showing that more than two thirds (68%) of British consumers have considered a transition to a vegan diet, and Dairy Free alternatives to cheese are growing faster than Cheese, the Babybel Plant-based alternative to cheese is a must-stock for retailers looking to get their share of snacking sales.

Continuing Babybel’s much loved fun, portioned format, Babybel Plant-Based is the latest in Babybel’s NPD pipeline, with products meeting ever-evolving consumer snacking needs. 

Catering to all, Babybel Plant-Based is a delicious and dairy free alternative to cheese, with a smooth and creamy texture. Made using a Vegan Society approved blend of coconut oil and starch, it is free from artificial colours and preservatives and source of calcium and Vitamin B12. With a timely launch tapping into the key Veganuary period, Babybel Plant-Based is set to unlock incremental sales when launched in January, as a highly anticipated ‘world first’.

Ollie Richmond, Brand Manager at Babybel says: “We’ve seen overwhelming demand for the development of a vegan friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite.”

Babybel Plant-Based is presented in a fully recyclable paper outer bag – with the other elements of the packaging recyclable via Babybel’s TerraCycle scheme. Carrying five alternative-to-cheese snacks, each is individually wrapped in the brand’s iconic wax shells, this time in a bold green, a revamp on the usual red. 

Babybel Plant-Based launches in Sainsbury’s on January 1st 2022, and is available to retailers nationwide from early 2022 in cases of 8, MRSP £2.

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