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Pierre Pringuet, chief executive and vice chairman of Pernod Ricard, owner of the Chivas Brothers Scotch Whisky company, has been appointed as the new chairman of The Scotch Whisky Association (SWA).

Pierre Pringuet, chief executive and vice chairman of Pernod Ricard, owner of the Chivas Brothers Scotch Whisky company, has been appointed as the new chairman of The Scotch Whisky Association (SWA).

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