Shaken Udder, the UK’s No.1 premium milkshake brand, launch their biggest ever out-of-home ad campaign this May

To continue driving momentum during an incredible period of growth, British milkshake brand, Shaken Udder, are launching a digital out-of-home advertising campaign.   

It’s the biggest campaign the brand has ever run since they first arrived on the scene in 2004 and demonstrates a well-deserved confidence in their range of popular premium milkshakes.  

The campaign, which runs from 9-22nd May, includes digital ads at railways stations, roadside, on the London Underground and malls.  The majority of the ads will appear in and around London and in Yorkshire on JCDecaux, Global and Clear Channel screens.   The campaign includes a mixture of static and full-motion ads with the primary goal of raising brand awareness.   Take a look at the full-motion ‘Next Stop’ rail ad and ‘On the Go’ mall ad.

Paras Arora, Senior Brand Manager at Shaken Udder says: “Shaken Udder is going from strength to strength and we get incredibly positive feedback on the delicious taste of our shakes.  We have decided to invest in an exciting, large scale ad campaign to introduce the brand to an even wider audience.”

The creative assets focus on Chocolush! – the brand’s most popular flavour – demonstrating that it makes the ideal on-the-go treat at different times of day.   The ads emphasise the premium nature of the shakes and their incredible taste credentials.  Shaken Udder use superior ingredients, including real fruit and Belgian chocolate, to achieve a delicious, creamy taste.

The full motion ads in shopping malls, will feature the strapline ‘Grab One on The Go’ to appeal to impulse buyers, while the creative appearing on tube and rail adverts mimics train doors opening.   

Shaken Udder will amplify the campaign via their own social media channels. 

Media for the campaign was planned and bought by Shaken Udder’s Media Agency, The Village.

Says Richard Cox, Founding Partner, The Village, “Shaken Udder has achieved outstanding success in building its brand to the number one position in the premier milkshake sector. We are thrilled to be working with them, helping to amplify their brand and products still further, and we’re looking forward to seeing the results of their biggest above-the-line campaign so far.”

A Milkshake Success Story

A founder-led brand which first launched at festivals in 2004, Shaken Udder has achieved an impressive 63% YOY growth in 2022 so far*.   This comes after a phenomenal 2021 where they significantly outperformed the milkshake category, achieving more than 70% growth YOY**.  Shaken Udder is now worth around £20m in retail sales value, making it the no.1 premium shake brand in the market, and the number 2 flavoured milk brand in grocery multiples**.  

Shaken Udder attribute their huge success to an uncompromising focus on taste and quality.  They use top-quality real ingredients, their shakes are compliant with HFSS regulations and contain no preservatives, artificial colours or flavours.   The core range of chilled shakes comes in five mouth-watering flavours: Chocolush, Vanillalicious, Strawberries & Clotted Cream, Top Banana and Salted Caramel.  

In 2020, in response to evolving customer preferences, they also launched a plant-based, dairy-free range called Shaken Other.  These shakes, made from ethically-sourced coconut milk, are suitable for vegans and vegetarians.

Sustainability Shake Up

The brand is committed to recyclability with all milkshakes currently going into gold caps. Their PET bottles are fully recyclable, they have a strong sustainability ethos and only use ethically sourced milk.  All of the electricity used in their offices is run off solar panels.  

The Shaken Udder story… so far…

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Shaken Udder began as a top-quality event-based brand in 2004 bringing fresh, tasty milkshakes to festival goers.  Founders, Andy and Jodie Howie, quickly realised there was year-round demand for their premium shakes and by 2009 Shaken Udder was sold in Harvey Nichols. Waitrose, Harrods and Selfridges followed soon after.

Today the brand is sold in all major grocery retailers; wholesalers; schools; farm shops and cafes nationwide.   The range continues to expand and includes kids’ cartons, vegan-friendly Dairy-Free shakes, 750ml share bottles and exciting new flavours such as Salted Caramel.  Mouthwatering recipes are available on ShakenUdder.com

More product details are available on the website, including stockists:

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