Sip Sip Hooray!

Family drinks manufacturer in Vale of Belvoir toasts awards success and bumper elderflower harvest as sales rise

Staff and bosses at a drinks manufacturer in the Vale of Belvoir are celebrating after a national awards triumph. Belvoir Farm, based in Bottesford, where it employs 80 people, has won the Soft Drinks Brand of the Year category at the prestigious Grocer Gold Awards 2022. The award was presented at a ceremony held in London on Tuesday 14 June, where the family-run firm beat Coca-Cola Zero Sugar, Dash Water and Moju Drinks to scoop the top prize.

The triumph comes as the £20 million turnover drinks maker reports a steady rise in sales, up 16% versus the previous year, driven by a new look for its packs that highlights the brand’s sustainability credentials and its link with farming and nature, and product innovation such as its non-HFSS, low-calorie Botanical Sodas and non-alcoholic cocktails that are pulling in a raft of new shoppers.

The brand has also enjoyed a bumper elderflower harvest, collecting almost 30 tonnes of flowers – up six tonnes on last year.

Awards judges praised the company and the achievements of its small team, stating:

“Modernising a much-loved brand with heritage is a balancing act. Tweak too far, and you risk alienating long-time fans. Play it too conservatively, and your makeover passes under the radar. Belvoir Farm has hit the nail on the head with its latest reimagining, with new product development that appeals not just to existing fans of the brand but also the growing legion of shoppers looking for grown-up, flavourful alternatives to booze.”

Pev Manners, managing director of Belvoir Farm said:

“The Grocer Gold Awards are the Oscars of the grocery trade and we are delighted that the efforts of our hardworking team have been recognised. As a small, family run business, our whole team plays such a huge role in creating our delicious drinks and I’d like to say a very big thank you to everyone.

“We’ve had a great start to the year and are well on track for a very good 2022. We’re just nearing the end of another stunning elderflower season where the local community has really got behind us to help bring in the flowers.”

He added:

“UK sales have benefitted from a run of good weather and the growing number of people looking for quality adult soft drinks and alcohol alternatives, plus exports have risen too. “We’re looking forward to a cracking Christmas and have big plans for 2023.”

  • From just one cordial recipe developed almost 40 years ago, over 30 delicious soft drinks now bear the iconic Belvoir Farm branding.
  • Over 17 million bottles were sold in 2021.
  • From its base in Bottesford, the company now ships its drinks across the UK and to 30 countries internationally, and to every continent. Key export markets include the Netherlands, France, USA, Australia and Japan.
  • Belvoir Farm has had a bumper 2022 elderflower harvest, collecting almost 30 tonnes of elderflower (6 tonnes up on last year). Each June the unique event calls upon the help of the local community and bordering counties to pick the flowers needed for their iconic cordial in return for cash payment.

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