The Dalmore Launches First NFT with BlockBar, World’s First Direct-to-Consumer NFT Platform for Luxury Wine & Spirits

DECADES set lineup with reflection x

One set of The Dalmore Decades No.4 Collection, an exceptional selection of four rare Single Malt Scotch whiskies, is available as a unique collector opportunity through a corresponding non-fungible token and a distillery experience

The Dalmore Highland Single Malt has partnered with BlockBar.com, the premier non-fungible token (NFT) marketplace for luxury wine and spirits, to offer a limited edition liquor NFT with a set of The Dalmore Decades No.4 Collection. This will be the only set within the exceptional Dalmore Decades selection that will correspond to a digital NFT, making it a once-in-a-lifetime collector opportunity.

This Dalmore Decades No. 4 Collection available via NFT on BlockBar, is a unique moment for a collector to acquire a remarkable piece of history. Bridging the physical and digital worlds for the first time in its 180 year old history, The Dalmore will be digitizing and selling an exclusive set through an NFT directly to a buyer. This asset-backed NFT from the BlockBar platform benefits the buyer by guaranteeing authenticity and ownership verification, as well as offering a storage solution and handling insurance.

The announcement follows the groundbreaking sale of The Dalmore Decades No.6 Collection in October 2021, which achieved a record HK$8.75 Million / US$1.1 Million at Sotheby’s Hong Kong. The sale price represents the highest value for a whisky lot sold at Sotheby’s so far this year and the most valuable whisky lot ever sold by Sotheby’s in Asia.

Milestone sales of The Dalmore, like the Decades No.6 Collection, achieved over the past ten years highlight a growing appetite to acquire from a refined selection of extraordinary whiskies. The Dalmore is also the only Prestige brand to have grown share both domestically and in Travel Retail in 2020, which makes it no surprise that The Dalmore is the fastest growing of all spirits brands over the last 2 years. Technology and cryptocurrencies are playing a vital role in investment diversification and The Dalmore’s new partnership with BlockBar enables authenticity and verification for buyers through NFTs.

Private Client Director, The Dalmore, Gerry Tosh shares, “The Dalmore offers some of Scotland’s most rare and precious whisky stocks, remarkable in their desirability to collectors, investors, and drinkers alike. The Dalmore Decades selection is a truly outstanding example of this, and with the landmark auction of The Dalmore Decades No.6 Collection last month setting new records, the No.4 Collection offered as an exclusive NFT signifies a fantastic opportunity for the crypto-curious to explore single malt whisky as an investment.”

One of 25 covetable sets, this No.4 Collection, set No.21, contains four Decades whiskies (1979, 1980, 1995, 2000), hand-selected by Master Distiller Richard Paterson, from a single malt that celebrates The Dalmore’s longstanding relationship with the titan of sherry making,

González Byass, to the first Scotch created in the new Millennium.Each decanter in the collection is engraved with an exclusive set number and striking black collar and stopper, presenting an exclusive chance to own four remarkable moments in Scotch history. Each set is displayed within one bespoke display pedestal, with individual compartments to house each decanter, and with each whisky’s unique story engraved upon the door.

In addition to the Collection the NFT owner will receive an exclusive opportunity to visit The Dalmore distillery, nestled in the beautiful Highlands of Scotland, and taste some of the rarest Dalmore whiskies in the warehouse, hand drawn from the cask followed by a sumptuous dinner.

“We’re delighted to be a part of this momentous occasion for Dalmore, as their first NFT launch partner”, says Dov Falic, CEO of BlockBar “Through transparency, authenticity, and quality assurance, BlockBar is able to bring a solution to the current hurdles in the luxury spirits market, and we’re excited to partner with The Dalmore to make that happen.”

The Dalmore Decades No.4 Collection will be offered via NFT on 7th December 2021 at 10:00am EST using a lottery mechanic. A lobby will become available on BlockBar.com 30 minutes ahead of the drop, whereby to enter, prospective buyers must have one ETH in their metamask wallet. The lobby will close at the drop time with one buyer randomly selected with the ability to purchase. The set will be available for $137,700 USD and can be purchased from Blockbar with Ethereum (ETH) or by credit card.

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