Colouring food with food fulfils growing consumer demand for colourful food and drink products with clean & clear labels.
Colour will be a key driving force when it comes to buying food and beverages in 2018. Appealing, appetising hues not only support a delicious taste experience, indicate freshness and indulgence but have turned into an essential tool for product differentiation. Social media has changed food and beverage consumption, turning vibrant, shareable colours into a major driver for attention. At the same time, consumers look for natural ingredients and clean labels.
In the UK, 7 in 10 shoppers want to know and understand the ingredient list. Exberry® by GNT will exhibit for the first time at The Ingredients Show, to be held from 16th to 18th April in Birmingham, to demonstrate how manufacturers can stay ahead of these trends. At Stand J250 the global market leader in colouring foods with food will showcase its truly natural colour portfolio.
Paul Collins, Managing Director of GNT UK says:
Marketing strategies for foods and beverages are more focused on colour than ever.
Considering the current health drive in our society, manufactures can no longer rely on additives to create the desired wow-effect.
With Exberry®, we deliver a truly natural solution to respond to both trends and make products succeed on the shelf.
At The Ingredients Show, the whole journey of Exberry® will be demonstrated from the very beginning at the field to the supermarket where products are added to the consumers shopping trolley. The tour starts where only the best raw materials are cultivated for Colouring Foods – a field area.
Exberry® experts control the entire supply chain from the production of seeds to harvesting at peak ripeness, processing with gentle physical methods and the final formulation. Monitoring the supply chain in such a way enables not only to secure the optimum quality of the concentrates, but also a year-round availability and price stability of the products.
The next stop at the stand is an ice cream parlour, where visitors can see Exberry® in application and individualise their personal vegan fruit or vegetable ice cream with different eye-catching toppings and syrups. Application experts will be on hand to discuss natural colour solutions for a wide range of food and drink products, the latest colour trends and offer advice on replacing additives.
The third area, an on-site supermarket stocked with naturally coloured products, will demonstrate the multiple application possibilities and clear labelling options. The brand’s representatives will be on-site to explain how positive and understandable front-of-pack communication can have a beneficial impact on brand preference.
More information about Exberry® is available at: gnt-group.com.