Douglas Laing’s Timorous Beastie today unveils “Meet the Beast” Limited Edition bottling, aged 13 Years Old. Matured exclusively in American bourbon barrels, the small batch Highland Malt Scotch Whisky is offered at a natural cask strength of 52.5% alcohol.
Dubbed “Meet the Beast Day” by the Timorous Beastie team, Friday 13th May marks a raft of concentrated brand building activity. Having engaged with over 60 specialist retailers in the UK, Europe and Asia, the launch plans include window displays, ecommerce site takeovers, broad-reaching social activity and a mass online tasting.
Packaged in a black bottle with red capsule and premium gift tube, the striking livery features the brand’s trademark mouse character and monochromatic colourways, complemented by flashes of bold red foil. Tasting notes include “burnt orange zest, waxy honeycomb and spicy vanilla” in a dram the Douglas Laing team describe as a “massive amplification” of the original Timorous Beastie.
Stephanie Harvey, Timorous Beastie Brand Manager, commented on the new release:
“A date we’ve come to associate with “expecting the unexpected”, Friday 13th is a most appropriate launch for “Meet the Beast” Day. Since its launch in 2014, Timorous Beastie has been celebrated for its somewhat ironic positioning: Our little field mouse might look cute and unassuming, but the high strength, non-chill filtered monster of a dram inside is mighty! Leaning into the brand’s wild side, this new Limited Edition bottling aged 13 Years, truly is a BEAST of dram, packed with bourbon cask heritage and offered at natural cask strength.”
Timorous Beastie “Meet the Beast” Aged 13 Years is strictly limited to 3,000 bottles. It is expected to retail at £75.00.
ABOUT TIMOROUS BEASTIE
Established in 2014 by Douglas Laing & Co, Timorous Beastie represents “ultimate distillation of the Highlands” in a small batch marriage of Single Malts distilled at Glengoyne, Glen Garioch, Blair Athol and Strathearn Distilleries, amongst others. The multi award-winning Scotch is distributed in over 50 markets globally and has amassed a loyal following
ABOUT DOUGLAS LAING & CO.
Douglas Laing & Co. is a leading independent Scotch Whisky distillery, blender and bottler specialising in the selection and release of Single Cask Single and Small Batch Malt Scotch Whiskies.
The company was founded by Fred Douglas Laing in 1948 and is still owned and run by the Laing family – Fred Laing Jr and his daughter Cara Laing.
The company philosophy is to bottle the way the distiller intended – at a high strength and without chill filtration to preserve the robust and unique character of the Whisky. Douglas Laing’s industry reputation and many awards is testament to this ethos.
Douglas Laing’s Remarkable Regional Malts, the Ultimate Distillation of Scotland’s Malt Whisky Regions, encompasses The Epicurean Lowland Malt Scotch Whisky, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Island (Islands) and Big Peat (Islay).
Beyond its Blended Malts expertise, the award-winning Douglas Laing portfolio also includes Provenance, Premier Barrel, Old Particular, Xtra Old Particular and XOP Black, collectively known as the firm’s “Exceptional Single Casks”.