UK’s No.1 premium milkshake brand, Shaken Udder’s new ‘on-the-go’ ambient range.

Shaken Udder’s new ambient milkshake range will be launched in Nisa Stores from 2nd July, initially on a “2 for £3” consumer offer.   Nisa retailers operate independently and stores will have the option to order the ambient shakes centrally.

·       New ambient range offers a longer shelf-life, no need for chilled storage and zero compromise on taste – designed for the convenience channel.

·       Shaken Udder significantly outperformed the milkshake category in 2021, achieving more than 70% growth YOY*. 

·       The brand use superior ingredients including Belgian chocolate and real fruit.  The shakes are compliant with HFSS regulations (with no hidden nasties).  

New Ambient Range

The new ambient range, comes in 330ml bottles, ideal for impulse purchases.  They’re available in Chocolush, Vanillalicious and Strawberries & Cream.  The ambient range has no compromise on delicious taste, while avoiding the need for any preservatives. 

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Shaken Udder’s ambient shakes fill the gap for a luxurious milkshake brand in the convenience sector.  With eased restrictions and more people on-the-go, it provides a premium solution for customers who would rather avoid unhealthy snacks like fizzy drinks.  Often retailers in this sector have a lack of space for chilled drinks, but the new range doesn’t require chilled storage.

The convenience store sector accounts for one-fifth of the total food retail market and is set to grow to £47.1b by 2024** During the pandemic, many customers migrated to local convenience stores as buying behaviours shifted.   Offering highly-desirable, premium products is an effective way of encouraging consumers to keep coming back to local convenience stores and petrol forecourts as the economy continues to open back up.

A Milkshake Success Story

A passionate founder-led brand which originally launched at festivals in 2004, Shaken Udder significantly outperformed the milkshake category in 2021, achieving more than 70% growth YOY*.  The brand, now worth around £20m in retail sales value, is the no.1 premium shake brand in the market, and the number 2 flavoured milk brand in grocery multiples*.

Superior Taste Credentials

Shaken Udder attribute their huge success to an uncompromising focus on taste and quality.  They use superior ingredients, including real fruit and Belgian chocolate, to achieve a luxurious, creamy taste. Their dairy shakes are compliant with HFSS regulations and contain no preservatives, artificial colours or flavours.

Shaken Udder’s delicious taste is attested by high repeat purchases and customer loyalty.  The brand reports an 84% purchase intent** among consumers who sample their premium shakes.    Shaken Udder’s core range of delicious chilled milkshakes come in five mouth-watering flavours: Chocolush!, Vanillalicious!, Strawberries & Clotted Cream, Top Banana and Salted Caramel.  They make the ideal afternoon pick-me-up.

Brits Love Milkshakes as a Treat

Shaken Udder’s research*** revealed that Brits can’t get enough of milkshakes with over a quarter (28%) of us saying we consider a milkshake the ultimate treat even above the likes of cake, ice cream and chocolate.  The brand’s research**** also showed that 39% of milkshake purchases are spontaneous and 58% of people buy milkshakes as a snack making them an ideal ‘on-the-go’ sale.

Sustainability Shake Up

The brand is committed to recyclability with all milkshakes going into gold caps over the coming weeks. Their PET bottles are fully recyclable. They have a strong sustainability ethos and only use ethically sourced milk.  All of the electricity used in their offices is run off solar panels.  

The Shaken Udder story… so far…

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Shaken Udder began as a top-quality event-based brand in 2004 bringing fresh, tasty milkshakes to festival goers.  Founders, Andy and Jodie Howie, quickly realised there was year-round demand for their premium shakes and by 2009 Shaken Udder was sold in Harvey Nichols. Waitrose, Harrods and Selfridges followed soon after.

Today the brand is sold in all major grocery retailers; wholesalers; schools; farm shops and cafes nationwide.   The range continues to expand and includes kids’ cartons, vegan-friendly Dairy-Free shakes, 750ml share bottles and exciting new flavours such as Salted Caramel.  Mouthwatering recipes are available on ShakenUdder.com

Shaken Udder Customer Reviews

“Excellent quality ingredients.  Delicious – no unethical or unhealthy stuff.” Customer review, Tesco

“By far the most superior milkshakes – a permanent feature in my shopping basket.” Customer review, ASDA

More details are available on the website, including stockists:


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