Ultimate invited brands from across the UK to excite and capture the minds of how packaging can shape and change the future for customer engagement.
An exclusive 26 guests were given the chance to listen to Chris Tonge, Executive Director of the Ultimate Group explain how he is changing the way brands are linking packaging with digital campaigns, personalisation and much more.
In the morning Ultimate had guest speakers, Hider and Nestle to share their stories on how digital has made an impact to their brands, and how it will continue to do so. Nestle recently used digital printing to create personalised KITKAT’s, which had seen Ultimate win an amazing 6 awards. Nestle shared how digital is allowing them to come up with new creative campaigns to interact with their market.
Another fantastic presentation was given by Richard Askam, speaker and entrepreneur, he captivated the audience as he explained how personalisation can be a great marketing tool to any brand. Aofie Cameron, Senior Buyer at Aunt Bessies stated that:
There is more to digital than meets the eye, there is potential market penetration in more areas of the business with regards to mosaic, personalisation and short runs, endless opportunities.
Furthermore, the afternoon demonstrations left the brands amazed; showing the possibilities of packaging with innovative ideas, such as augmented reality, which allowed their guests to get involved and experiment with new ideas.
Joshua Duggan, Digital Marketing Assistant at Burgess Pet Care said that it was a “really good presentation and talk, but the best part was that it was a very interactive experience”. In the afternoon brands had the opportunity to see the HP Indigo 20000 presses in action, this gave the brands a true Ultimate experience and insight into the wold of digital printing. The Ultimate Digital workshop has opened the door to many possibilities and consumers will start to see a change within marketing strategies and packaging over the next few years.