White Claw Hard Seltzer named The Spirits Business’ Supreme Brand Champion

White Claw

Annual Industry report names White Claw as overall Supreme Brand Champion globally, its highest accolade. 

The Spirits Business also awards White Claw Black Cherry & Mango with Gold Hard Seltzer Masters Medals, recognising its taste, aroma and quality over 102 other entrants.

The Drinks Industry-leading title, Spirits Business has named White Claw Hard Seltzer as its Supreme Brand Champion in its annual report published today. In addition, White Claw was also further recognised as the Ready To Drink (RTD) Brand Champion in the report. The magazine also awarded it with The Spirits Business Hard Seltzer Master Medals for its Mango, Black Cherry, Natural Lime & Raspberry flavours.

Following a robust and lengthy judging process, against 102 entries from 39 Hard Seltzer competitors, White Claw Black Cherry & Mango were awarded gold medals at the Inaugural Hard Seltzer Masters 2021.

The Spirits Business Hard Seltzer Master Medal rewards the finest Hard Seltzers globally. This is chaired by the Spirits Business publication and assessed by a panel of leading spirits specialists who assess each category against a stringent set of criteria. The judges awarded the Gold Hard Seltzer Master Medal to White Claw’s Mango and Black Cherry flavours for its taste, aroma, mouthfeel and overall quality.

The Supreme Brand Champions Award seeks to recognise brands that have found fresh and inventive ways to grow their market volume share. Since its launch in the US in 2016, White Claw has expanded into Canada, the UK, Ireland, The Netherlands and Australia in 2020; with a number of European market launches announced ahead of summer 2021.

The brand has become a cultural phenomenon with fans generating over 4 billion impressions and 46 times more social media mentions than competing brands in the USA.  The iconic, global brand has proved to be America’s most successful new alcohol product in a generation, disrupting the alcohol industry with what is being coined as “the hard seltzer revolution”. In fact, in 2020, White Claw contributed over $1 billion in growth to the US hard seltzer segment, which was more than the next two largest beverage growth brands combined.

Having made waves Stateside, it is now also the #1 Hard Seltzer in the UK, Ireland, Canada and the Netherlands. Ireland is also the birthplace of White Claw, as the brand was originally created and developed by the Mark Anthony Brands International team in Dublin.

Davin Nugent, CEO of Mark Anthony Brands International says, “These awards are a major milestone in the White Claw journey. It is great to have the industry recognise White Claw’s superior taste, quality and customer experience. These globally recognised awards are a high point as Mark Anthony Brands International continues its growth globally. It is also important to recognise the crucial role of our distribution partners and more importantly, our customers who have helped White Claw become such a global phenomenon.”

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