Melitta will become the club’s first official coffee partner and in future will work closely with the club on various communication and marketing projects. The exclusive partnership covers the United Kingdom, Ireland and Germany.
The collaboration Manchester United goes well beyond a classic sponsoring partnership. As well as the media presence and numerous rights and services, which Melitta will activate on its own platforms, the partnership will be particularly visible at the Old Trafford stadium, Manchester United’s home ground. Here over 200 Melitta fully automatic coffee machines and coffee vending machines will be set up in the executive club boxes and catering areas. Melitta have also played a major role in the refurbishment of the Red Café, where Melitta products will be sold. This means that nearly half a million people who visit Old Trafford each year can enjoy Melitta’s delicious coffee specialties.