The Spanish multinational ZUMEX® Group, strategic partner for the development of the juice business and world leader in the design and manufacture of innovative solutions for fruit and vegetable juicing, continues its unstoppable international expansion and has closed a very successful financial year with a turnover of 35 million euros and 35% growth in 2017.
These figures endorse its position of leadership in markets such as the U.K., where the firm has had a subsidiary since 2014, and has an important portfolio of customers such as large retailers of the country including Marks & Spencer and Tesco.
“It is fundamentally important for us to continue with our international leadership, since already around 90% of our production is exported to more than 100 countries across the five continents. For this reason, at ZUMEX® we continue to strengthen our presence in strategic markets by means of our own delegations, as is the case with the United Kingdom, allowing us to accompany our customers as they develop their juice business,” states Víctor Bertolín, general manager of ZUMEX® Group.
This is a year in which the company has taken important decisions such as the opening of the fifth ZUMEX® subsidiary, located in Germany and recently inaugurated. An ambitious project which will allow it to continue its penetration into Germany, where it already has some of the best retailers and foodservice chains of the country, to add to those already consolidated in the United Kingdom, France, the United States and Mexico.
Moreover, in 2017, the company has been able to boost even more spaces that intensify outstanding growth by the firm, making a clear commitment to the juice culture, such as the USA, the Middle East, Asia and Oceania. And not only in the HORECA channel, ZUMEX®’s traditional ally for development: the brand’s fruit and vegetable juicing machines are now present in the main large-scale distribution chains and in highly affluent public and private spaces, such as airports, sports facilities and large office centres.
The firm, immersed in the projection of facilities for the new company headquarters, has increased its financing of RDI by almost 37%, reaching 1.3 million euros. The philosophy is clear, just as the management indicates, “we differentiate ourselves by the high quality and design of our developments. We are used to trend setting and the market expects this of us. This is the road we have trodden since the beginning and along which we will continue, exactly as shown by our latest launches.”
The positioning of the company as leading strategic partner in juice development demonstrates this commitment. “We have been researching and analysing juice consumers’ trends and needs all over the world for years. This allows us to offer our customers an integral service, going from conceptualisation of the spaces, to paying for the equipment in instalments, and even collaboration in the design of profitability plans,” Bertolín himself points out.
As such, the versatility of series such as Speed Pro, Minex, Essential, and specific developments such as Mastery and SOUL, demonstrate ZUMEX®’s commitment to meet its customers’ needs. A commitment which even includes the personalisation of certain juicing solutions for large purchases.
The company has included outstanding national and international projects in its different divisions as part of its strategic plans as leader in the juice sector. The firm aims to promote the transformation of the world’s eating habits by design and innovation, taking people’s nutritional well-being to the next level through the generation of new trends within the healthy eating current.